As it should be

Thoughts on everything and nothing

Author: Suresh Shankar

The trajectory of hope-despair: lessons from America

Despair and the dying (literally) of the white middle class is all the news in America. A new paper by…

Share Button

Where’s the beef, Prime Minister Modi?

As I observe the early counting results of Bihar, I can see the reactions of the two big camps in…

Share Button

Narendra Modi: The One, or Not The One

This is the first of two blog posts on the subject of Narendra Modi, that arose as a direct result…

Share Button

The Age of the Cockroach

I read an article, The Age of the Cockroach, on Medium and found myself completely agreeing with it. In fact,…

Share Button

Two powerful concepts that define today’s new consumer: Influence Mix and Choice Equation

Today, there’s a lot of buzz around a few words. Data: the big, the small, the relevant. Social media, contextual…

Share Button

Big Data meets mobile: Simpler Choices on smaller screens

As we begin our journey in 2015, here are a few thoughts on big data trends for mobile devices.In the…

Share Button

Why every Indian should be made to watch PK. Twice.

PK is quite simply, the best Indian movie made in a long time. It takes on India’s holiest cow –…

Share Button

© 2018 As it should be.